our story

EMPOWERING PLANT-BASED ATHLETES TO REACH THEIR FULL POTENTIAL

Plant Forged all started when we couldn’t find a quality vegan weightlifting belt.

But it became so much more than that. 

We believe plant-based living and peak performance go hand in hand. But for too long, plant-based athletes all over the world have had to settle for subpar. Poor quality lifting gear, or mediocre nutrition products. We’re changing that. 

We’re committed to raising the bar to meet the demands of even the most dedicated athletes. All while being 100% plant-based and ethically sourced, so you can break boundaries, not your values.

Who We Are

FORGING A NEW PATH

Continually developing the best in plant-based and ethical fitness products, with state of the art materials alongside sustainable manufacturers.

Connected

A community of ethical athletes united  by a shared passion for plant-based and a commitment to pushing boundaries.

ATHLETE DRIVEN

It’s at the heart of what we do. Every design, every prototype, is developed with input from athletes and rigorously tested to meet the highest standards. It’s why we’re trusted by ethical athletes worldwide.

Our Founder

CO-OWNER, CAITLIN

Caitlin is a plant-based coach, vegan bodybuilder, bodybuilding judge, and certified Sports Nutritionist who knows firsthand the unique challenges and triumphs of living (and lifting) ethically. Her journey started with a simple frustration: she couldn't find a vegan lifting belt that lived up to her standards. So, she did what any determined athlete would do—she created her own.

One small idea sparked a movement. As more athletes noticed the commitment to quality and ethics, they started asking for more: more lifting gear, more nutrition products, more ways to stay strong without compromising their values.

From belts to straps to nutrition essentials, Plant Forged was built on the mission to redefine what it means to be an athlete who cares deeply about the planet, animals, and the power of every choice we make.

Caitlin believes athletes have the power to shape change. She’s fueled by the vision of helping others reach their full potential with products that don’t just perform but inspire. Every product is a commitment to upholding values and to every athlete striving to achieve their goals while making the world a little better, lift by lift.

Our Managing Partner

CO-OWNER, CASSANDRA

Cassandra blends her expertise in brand building, marketing, and sales with a deep passion for health, fitness and environmental sustainability. With a robust background in FMCG and extensive experience in the dynamic Toy industry spanning over a decade, she’s bringing her innovative approach and strategic vision to create Plant Forged cutting-edge products.

Behind the scenes, Cassandra is spearheading the development of new plant-based nutrition and fitness products tailored to support your health, exercise, and athletic goals, all while ensuring a strong ethical and environmentally conscious focus.

Cassandra is dedicated to pushing the boundaries of plant-based nutrition and exercise product innovation, shaping a future where fitness, sustainability, and excellence intersect seamlessly.

FEATURED IN

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INSIDE AND OUT

The world’s first 100% plant-based fitness brand.