About Page

ProTEAn Rise and Rest protein tea cylinders beside a mug

Plant-Based.
Performance-First.

Plant Forged is an Australian, founder-led brand making plant-based nutrition for people who train.

Eating plants shouldn’t mean settling for gritty shakes, chalky powders or protein numbers that don’t add up. So we make the things we couldn’t find.

What We Make:

Plant-based fuel for your whole day, plus the gear that started it all.

ProTEAn™ Rise: morning protein tea with creatine
ProTEAn™ Rest: evening protein tea with magnesium
Vegan lifting belts and straps: our original range

Every product is developed to perform at the same level as traditional leather or animal-based alternatives - without using animal products.

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Athlete lacing sneakers beside a Plant Forged vegan lifting belt and straps

Cassandra, founder of Plant Forged, holding a glass of iced ProTEAn tea

FOUNDER, CASSANDRA

Cassandra blends her expertise in brand building, marketing, and sales with a deep passion for health, fitness and environmental sustainability. With a robust background in FMCG and extensive experience in the dynamic Toy industry spanning over a decade, she’s bringing her innovative approach and strategic vision to create Plant Forged's cutting-edge products.

Behind the scenes, Cassandra is spearheading the development of new plant-based nutrition and fitness products tailored to support your health, exercise, and athletic goals, all while ensuring a strong ethical and environmentally conscious focus.

Cassandra is dedicated to pushing the boundaries of plant-based nutrition and exercise product innovation, shaping a future where fitness, sustainability, and excellence intersect seamlessly.

From belts to straps to nutrition essentials, Plant Forged was built on the mission to redefine what it means to be an athlete who cares deeply about the planet, animals, and the power of every choice we make.

Geoff, Plant Forged’s Chief Packing Officer, with a trolley stacked with customer orders

HEAD OF PACKING, GEOFF

If Cass is the face of Plant Forged, Geoff is the hands. He packs your order, prints the labels and makes sure every box actually leaves the building, along with a long list of behind-the-scenes jobs nobody puts on a business card.

He’s an official partner in the business, but he’d much rather be out the back with a tape gun than in front of a camera.

And if your order arrives with a handwritten note you can’t quite read? That’s Geoff. We’re working on it. He isn’t.

Bay, Plant Forged’s Chief Happiness Officer, a white Korean Jindo lying with her paws crossed

CHIEF HAPPINESS OFFICER & SUPERVISOR, BAY

Bay is a Korean Jindo who’s travelled from Korea to Toronto to Sydney, and she’s been by our side for every step of building Plant Forged. Her job is keeping morale high, no matter how hectic things get. She’s always on the lookout for someone who needs a pat, and she makes sure we stop for one.

Unofficially, she’s the reason we do any of this. The goal has always been simple: give Bay the best life possible.