Cassandra blends her expertise in brand building, marketing, and sales with a deep passion for health, fitness and environmental sustainability. With a robust background in FMCG and extensive experience in the dynamic Toy industry spanning over a decade, she’s bringing her innovative approach and strategic vision to create Plant Forged cutting-edge products.
Behind the scenes, Cassandra is spearheading the development of new plant-based nutrition and fitness products tailored to support your health, exercise, and athletic goals, all while ensuring a strong ethical and environmentally conscious focus.
Cassandra is dedicated to pushing the boundaries of plant-based nutrition and exercise product innovation, shaping a future where fitness, sustainability, and excellence intersect seamlessly.
From belts to straps to nutrition essentials, Plant Forged was built on the mission to redefine what it means to be an athlete who cares deeply about the planet, animals, and the power of every choice we make.